The Crew.

Nisrine is a creative strategist, cultural producer, and event industry leader with three decades of experience shaping the arts, culture, and creative industries landscape in the UAE and the wider Middle East. With a background in Advertising and Design from the Lebanese American University, she began her career as an Art Director, working with leading agencies including Fortune Promoseven and Impact BBDO before transitioning into large-scale cultural programming and creative industry development.

From 2004 to 2014, Nisrine built and led the creative department at ExtraCake P.R.A., transforming it into one of the region’s most respected multidisciplinary teams. During this period, she played a pivotal role in launching and developing some of Dubai’s most influential cultural initiatives, including the Middle East Film & Comic Con, which has grown into the region’s largest pop culture festival. She was also part of the core team behind the inaugural Dubai Art Season in 2014, a landmark two-month cultural campaign initiated by Dubai Culture & Arts Authority that positioned Dubai as an emerging global arts destination.

Driven by a passion for nurturing creative talent and building sustainable cultural platforms, Nisrine founded Room-Five Creative Facility in 2015. The agency focuses on developing projects, programs, and experiences that support and elevate the UAE’s creative economy.

To further strengthen her expertise in the cultural sector, she pursued studies in Curation at Sotheby’s Institute of Art, London, enabling her to curate exhibitions and cultural projects for both local and international audiences.

Today, Nisrine leads Room-Five’s mission to create meaningful opportunities for artists, creatives, and cultural entrepreneurs. Through innovative programming, exhibitions, festivals, and talent development initiatives, she continues to champion emerging and established creatives across visual arts, performance, music, and film while contributing to the growth of the UAE’s dynamic cultural ecosystem.

Beyond the arts and cultural sector, Nisrine has established Room-Five as a trusted partner for government and leadership development initiatives. Working with entities such as the Executive Office and programs under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, she has led the conceptualization and curation of high-level leadership programs that bring together world-class experts, policymakers, and future leaders. Her work focuses on creating meaningful learning journeys that inspire innovation, strengthen leadership capabilities, and contribute to the UAE’s long-term vision for excellence and talent development.

A resident of Dubai since 1998, Nisrine remains deeply committed to advancing the region’s creative industries and fostering collaborations that drive cultural impact and community engagement. Her work is guided by a belief in the transformative power of creativity to connect people, inspire innovation, and shape thriving cultural communities.

A proud mother of five beloved dogs: three Bulldogs, Bacon, Mickey, and Nugget, and two Labradors, Wednesday and Texas, who remain the heart and inspiration behind Room-Five’s creative spirit.