aka Mother of Bulldogs
Founder, Creative Director
Nisrine is an Advertising and Event professional in the field of Arts and Culture who majored in Advertising Design from the Lebanese American University in Beirut in 1993. She started her career in the Middle East working as an Art Director for agencies such as Fortune Promoseven and Impact BBDO.
From 2004 – 2014 she built and managed the creative team at ExtraCake P.R.A – a through-the-line boutique agency based in Dubai serving some of the world’s leading brands in the Middle East, Africa and Europe. She was one of the Co-founders of the Middle East Film and Comic Con, which, since its launch in 2012 became the region’s largest pop culture festival and showcase of entertainment. In addition to producing various events and campaigns, she was with her team key members in launching the Dubai Art Season in 2014, a two-month long art initiative by Dubai Culture and Arts Authority aiming at highlighting Dubai’s growing creative landscape internationally.
Her continuing passion for art, led her to create Room-Five in 2015, a quirky Creative Facility that focuses on creating and developing projects that support the UAE creative industry. In 2016, she enhanced her artistic background by studying Curating at The Sotheby’s Institute of Art London which led her to curate projects and exhibitions for several local based art organizations, as well as planning and managing 6 editions for the SIKKA Art & Design Festival, an initiative founded in 2011 by DCAA. The shared aim focuses on creating a platform for Emirati and UAE-based artists to showcase their talent and enhance their artistic career through visual and performing art, music and film.
Being a resident in Dubai since 1998, Nisrine is one of the many events professionals who are working passionately towards building the art industry in the Emirates and contributing positive changes for the creative scene.
Mother of three Bulldogs (Bacon, Mickey & Nugget), the love source for Room-Five.