Client: Carriage Food Delivery App
Venue: Media City Amphitheatre

Project Description:

Taste of Dubai was a 3-day F&B + music event with the city’s hottest restaurants, world-class celebrity chefs and a line-up of international music.

We placed our client Carriage (Food Delivery App) as a Box Office Sponsor in TOB to be able to maximize the brand’s exposure and create high awareness resulting to app downloads and brand recall.

The following are the services provided:

+Box Office branding

+Geofencing / Push notifications

+Scratch and Win Cards with various prizes to win

+Booth Activation

-Live Art: Our team of artists performed live painting for the duration of the 3 days using a delivery scooter as a canvas

-Free popcorn were offered to visitors to emphasize on the main campaign line and it was also an indirect way to approach passers by the stand to explain to them what the app is about

-Photo wall with various catchy lines related to food that people used for selfies and eventually hashtagging Carriage

-Carriage Give aways were also offered to visitors