aka Mother of Bulldogs
Founder, Creative Director
Nisrine is an Events professional who majored in Advertising Design in 1993 from the Lebanese American University. She started her career in the Advertising world working as an Art Director for major Advertising agencies in the Middle East such as Fortune Promoseven and Impact BBDO.
In 2004, she co-founded ExtraCake P.R.A – a through the line boutique agency based in Dubai serving some of the world’s leading brands throughout the Middle East, Africa and Europe. Nisrine is also co-founder of the Middle East Film and Comic Con which, since its launch in 2012 has become the region’s largest pop culture festival and showcase of entertainment attracting over 65,000 visitors during its last 2016 edition. In addition to producing various events and advertising campaigns, she was a key member in launching Dubai Art Season in 2014, a two-month long art initiative aiming to highlight Dubai’s growing creative landscape Internationally. Her continuing passion for art, led her to create in 2015 Room-Five, a Creative Facility that focuses on creating events that support the UAE creative industry. She is currently managing SIKKA ART FAIR, an initiative founded in 2011 by Dubai Culture and Arts Authority. The shared aim focuses on creating a platform for Emirati and UAE-based artists to showcase their talent and enhance their artistic career through a ten-day programme of art, live music, film screenings, workshops, educational activities and similar cultural experiences.
Mother of two Bulldogs (Bacon & Mickey), the love source for Room-Five 🙂