aka Mother of Bulldogs
Founder, Creative Director
Nisrine is an Advertising and Event professional who majored in Advertising Design in 1993 from the Lebanese American University. She started her career in the Advertising world working as an Art Director for Advertising agencies in the Middle East such as Fp7 and Impact BBDO.
Being a resident in Dubai since 1998, Nisrine is one of the many events professionals who are working passionately towards building the industry and contributing positive changes for the creative scene. In 2004, she co-founded ExtraCake P.R.A – a through-the-line boutique agency based in Dubai serving some of the world’s leading brands in the Middle East, Africa and Europe. She is also co-founder of the Middle East Film and Comic Con, which, since its launch in 2012 has become the region’s largest pop culture festival and showcase of entertainment in the region. In addition to producing various events and advertising campaigns, she was with her team key members in launching Dubai Art Season in 2014, a two-month long art initiative by Dubai Culture and Arts Authority aiming to highlight Dubai’s growing creative landscape internationally. Her continuing passion for art, led her to create Room-Five in 2015, a quirky Creative Facility that focuses on creating and developing projects that support the UAE creative industry. She also enhanced her artistic background by getting into Curating after completing a course with The Sotheby’s Institute of Art London in 2016 where she currently curates projects and exhibitions for several local based art organizations, as well as manages SIKKA ART FAIR, an initiative founded in 2011 by DCAA. The shared aim focuses on creating a platform for Emirati and UAE-based artists to showcase their talent and enhance their artistic career through visual and performing art, music and film.
Mother of three Bulldogs (Bacon, Mickey & Nugget), the love source for Room-Five ☺